Southwick Associates Media Monitor Offers “Must-Know” Information for Businesses, Media Outlets

Posted 16 Aug 13:59 by donna@southwickassociates.com

FERNANDINA BEACH, Fla. — For those savvy publishing or television professionals seeking to know how their products and just as importantly, their competitor’s products, are received by consumers, or if you are a business owner or marketer looking to increase exposure for your products or services, Southwick Associates now offers the Media Monitor (SAMM).

For years, Southwick Associates’ monthly Hunter Survey, Shooter Survey and Angler Survey reports have set the benchmark for reliable data used by nonprofit organizations and outdoor product manufacturers to understand the participation and purchasing decisions of consumers and constituents. Now Southwick combines this understanding of consumer decision making with newly updated survey data to determine not only which products are the most popular, but which media outlets are having the most influence on these buying decisions.

SAMM measures total media consumption—outdoor magazines, television programs, websites and social media—of anglers, shooters and hunters and can ultimately match a sportsman’s purchasing preferences to specific programs and titles. Never before has this information been available.

“From numbers on programs watched, magazines read or websites visited to a detailed view of the media and buying habits of various segments of the sporting community, SAMM provides marketers with the data to determine which media people are using and which ones most influence their decisions to buy,” says Rob Southwick, president of Southwick Associates.

Publishers, producers, ad buyers and others can sign up to receive the quarterly reports along with a summary report at the end of each year or they can even request customized reports that will pull data specific to their particular business or marketing plans. For pricing or more information on purchasing the SAMM report, contact Mr. Courtney Olson at courtney@c2csalesandmarketing.com <mailto:courtney@c2csalesandmarketing.com>  or (303) 955-2194.

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