Top Fishing Equipment Brands from 2011
Posted 30 Mar 17:27 by donna@southwickassociates.com
FERNANDINA BEACH, Fla. – Southwick Associates’ AnglerSurvey.com announced the brands and products anglers purchased most frequently in 2011. This list has been compiled from the 29,495 internet-based surveys completed by anglers who volunteered to participate last year in AnglerSurvey.com polls.
In 2011, the top brands include:
Top rod brand: Shakespeare (9.6% of all purchases)
Top reel brand: Shimano (21.4% of all purchases)
Top fishing line producer: Berkley Trilene (13.1% of all purchases)
Top hard bait brand: Rapala (21.8% of all purchases)
Top soft bait brand: Zoom (15.2% of all purchases)
Top spinner bait brand: Strike King (16.4% of all purchases)
Top sinker brand: generic (28.8%), Bullet Weights (12.1% of all purchases)
Top fly rod brand: Orvis (10.4% of all purchases)
Top fly reels brand: Orvis (16.5% of all purchases)
Top fly combo brand: Cabela’s (31.5% of all purchases)
Top fly line brand: Scientific Angler (3M) (23.8% of all purchases)
Top fly leader brand: Rio (28.9% of all purchases)
Top tackle box brand: Plano (45.8% of all purchases)
Top landing net brand: Frabill (24.5% of all purchases)
Top fishing knife brand: Rapala (25.2% of all purchases)
* Largemouth bass remain the number one targeted species of freshwater fish, with 52% of fishing activity targeting largemouth bass.
* Saltwater anglers were more varied, with 31% of trips targeting redfish/red drum, followed by any saltwater fish that bites (25%), flounder (24%), spotted seatrout or weakfish (23%) and striped bass (20%). Please note these refer to species targeted on trips and not the number of fish actually caught.
A comprehensive 2011 fishing tackle market review will be presented in the April issue of the Fishing Tackle Retailer.
The marketing data presented here is a summary of a 150-page market report just released by Southwick Associates that details consumer behavior including what products and brands are purchased, where they are bought, how much customers spend, and demographics of freshwater and saltwater anglers broken out by each product category. Current information about what gear and brands anglers prefer, how many days they spend on the water and what type of fishing they enjoy most is vital to businesses trying to build their customer base.
You can stay abreast of consumer buying patterns and overall market trends by purchasing an annual subscription to Southwick Associates’ monthly AnglerSurvey.com reports. Reports are available for specific product categories including fishing rods, reels, line, lures, tackle, electronics, apparel, fly-fishing and ice fishing gear, and more. To purchase a report or subscription, contact John DePalma at jdepalma@brandintelligent.com.
About AnglerSurvey.com and HunterSurvey.com
Launched in 2006, AnglerSurvey.com, ShooterSurvey.com and HunterSurvey.com is a non-scientific survey designed to help the outdoor industry, government fisheries and wildlife officials and conservation organizations track consumer activities and expenditure trends. The information above represents only a small sample of the vast amount of data collected from the complete survey results and available to government agencies, businesses, the media and other interested parties. Results are scientifically weighted to best reflect the attitudes and habits of anglers and hunters across the United States.
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Eric and his first fishing trip
Posted 30 Mar 17:17 by donna@southwickassociates.com
Amelia Island, FL
Posted 04 Feb 16:03 by donna@southwickassociates.com
Doug Brames with a nice Amelia Island, FL redfish, caught on live shrimp
Fun in Belton Lake, TX
Posted 04 Feb 15:49 by donna@southwickassociates.com
Bob Maindelle, Holding the Line Guide Service, got this Belton Lake hybrid long-casting with a silver Kastmaster spoon on Berkley NanoFil line under the birds at Belton Lake north of Austin, TX.
Kayaking for Crappie
Posted 04 Feb 15:33 by donna@southwickassociates.com
January crappie fishing in Texas in the kayak. A Muddy, bloody, kayak at the end of the day is always a good day. Thanks for the survey and web site.
from Jason Young
Walleye
Posted 05 Dec 17:03 by donna@southwickassociates.com
I caught this nice Walleye on Oneida Lake, Brewerton NY on December 4th
I used a Temple Fork Outfitters GTS 733-1 rod, US Reel 810, 8 lb test Trilene and a Lucky Craft Pointer 128. This is one of our six fish limit from the day and potentially an IGFA NY State Line Class record catch. Great fun and great fish for December in upstate NY...... Burnie Haney
Vermont Brook Trout
Posted 02 Dec 16:27 by donna@southwickassociates.com
I took a break from hunting grouse and woodcock while in Vermont in October and caught these nice brookies that we had for dinner! - All the best - Dave C
Delaware Bay Striper
Posted 01 Nov 18:45 by donna@southwickassociates.com
44 inch, sent in by Michael Nolan
Delaware Bay Catch
Posted 01 Nov 18:42 by donna@southwickassociates.com
25 inch, sent in by Michael Nolan
Lake Ontario Smallmouth and Largemouth bass
Posted 01 Nov 18:08 by donna@southwickassociates.com
I’ve been participating in the Anglers Surveys for a few years now and thought I’d send your team a photo of a nice NY State Lake Ontario Smallmouth and Largemouth bass
These two fish were caught in Chaumont Bay on September 22nd and each fish won their respective category at the Chaumont Bay Lunker derby.
The Smallmouth weighed 5.95 lbs and the Largemouth weighed 5.01 lbs.
I enjoy your Surveys, keep up the good work
Burnie