About Us

About AnglerSurvey.com, HunterSurvey.com and ShooterSurvey.com: Launched in 2006, AnglerSurvey.com, HunterSurvey.com and ShooterSurvey.com help the outdoor equipment industry, government fisheries and wildlife officials and conservation organizations track consumer activities and expenditure trends. Survey results are scientifically analyzed to reflect the attitudes and habits of anglers and hunters across the United States. Follow them on Facebook at http://facebook.com/huntersurvey and http://facebook.com/anglersurvey .


About Southwick Associates:  Southwick Associates is a market research and economics firm specializing in the hunting, shooting, sportfishing, and outdoor recreation markets.  Celebrating 25 years in 2015, Southwick Associates is renowned for delivering comprehensive insights and statistics assisting business and strategic decisions across the entire outdoor industry; from government agencies, industry associations and non-profit organizations, to affiliated businesses and manufacturers.  Aside from custom market research, and economic impact studies, Southwick also provides syndicated participation, media consumption, and equipment purchase tracking studies utilizing their three proprietary sportsmen panels.  Visit www.southwickassociates.com for more information.


Southwick Associates, Inc.
P.O. Box 6435
Fernandina Beach, FL 32035
904 277 9765; fax 904 261 1145

Southwick Associates specializes in economic and business statistics related to fish & wildlife. Our expertise includes:

  • Measuring retail expenditures by anglers, hunters, wildlife viewers and other outdoor recreationists
  • Quantifying the jobs, tax revenues and other economic impacts of outdoor recreation.
  • Tracking trends within outdoor industries as well as identifying major distribution channels and the overall structure of specific outdoor-related industries.
  • Analyze the value of fish and wildlife resources and their uses including land transactions, new business ventures, fish kills and more.

We understand that many of the issues facing fish and wildlife conservation and recreation require support from the public legislatures, local government, media, corporations and consumer markets. To effectively win support from these groups, we must communicate the values and interest placed on fish, wildlife and other natural resources. Failure to do so could result in little or no support for conservation and management efforts, and new business ventures. Economics meets this need by demonstrating the important contributions fish and wildlife provide, and consumer willingness to spend.

Southwick Associates was founded in 1989 to serve state fish and wildlife agencies as well as the sportfishing & hunting industries. From our north Florida offices, we continue to serve this core group, and now provide economic and business intelligence to many more.

Staff and Primary Research Associates:

  • Rob Southwick
  • Donna Leonard
  • Tom Allen
  • Eric Olds
  • Cortney Mycroft
  • Cody Larrimore
  • Lisa Parks
  • Lisa Bragg
  • Dan Kary